Bars are a popular place where people gather to socialize, talk, drink, and dance. Attracting and engaging with customers is becoming more difficult as everyone seems to be taking on the role of bar owner. To keep your bar relevant and to differentiate it from the competition, you need to change your marketing tactics. Below are some fresh marketing tactics to attract customers:
Audience
You need to get specific when defining your audience. Focus on exactly the type of customer that you see on a daily basis. It doesn’t make sense to try to target the super rich if you’re a local bar, or to try to appeal to the older crowd if your customers are typically college students.
Goals
Set realistic and measureable goals. You don’t want to set a goal with the general hope of increasing business, but with exactly what you want to achieve. For example, you might want to set a goal of doing better than your competitors or getting people to arrive earlier and leave later. These results can be measured to see if your marketing tactics are efficient.
Sports
If you’re a sports bar, you should tailor your sports marketing ideas to include local professional, college, and maybe even high school sports. You can name drinks after athletes and play reruns of classic games during slow sports periods. The bar can be decorated with team colors and logos.
Beer Specials
Hold beer tastings or promote specials for certain beers to attract customers. You can offer your customers beer from around the world for a specific time period, and hold contests for creating and naming beers.
With so many bars popping up virtually everywhere, you need to find a way to differentiate your bar from your competitors. Get creative and have fun when brainstorming marketing ideas!
