Building an email list can be time consuming, but worth the effort! Email marketing is a great way to promote your restaurant without many costs. You can control the message, target specific people, and speak with your customers directly.
Building Your List
A great way to start your email list is to look to existing customers, people who live near your restaurant, and those that visit your website or social media. There is software available that can assist you in building the list, but it is doable to do it the old-fashioned way. You just have to make sure that you give your customers a way to opt-out of receiving emails.
Composing Process
When crafting these email blasts, think about publicizing your menu, providing information, or highlighting upcoming events. Don’t send a barrage of emails constantly because people will opt-out immediately.
Timing
Thursday afternoons are the perfect time to send out an email because it sets you up to let your customers know about your weekend events and promotions. People planning their weekends will be grateful to have a little heads up!
Dos
- Mail consistently
- Use short paragraphs
- Use content related subject lines
- Break up text with images
- Provide contact info
Don’ts
- Write in all caps
- Send an email with no value
- Mail too often
- Use too much text
- Hide your unsubscribe link
Email marketing is a great way to reach your customers without spending a significant amount of money. Email lists allow you a direct way to communicate and build relationships with your customers.
