Variety is the spice of life, especially when it comes to convenience stores. We’d like to extend a hearty congratulations to the Kwik Trip chain, based in La Crosse, WI, as the winner of the Convenience Store News Foodservice Innovators Awards. This chain of stores has been setting the standard in innovation.
There are several stores under the Kwik Trip umbrella, including Tobacco Outlet Plus, Kwik Trip, and Kwik Star, employing over 14,000 coworkers. Their reputation was based on food safety and their deals. Where these guys really shine, however, is in the variety of products that they offer.
When hungry commuters step into a Kwik Trip, they can get nearly tasty treat that they want. Their chain boasts a bakery which supplies many of its stores. They make some good use of the commercial convection ovens with all of their bagels, breads, and croissants. All of the goodies are ready to grab and go.
They’re also innovators in bringing lower calorie foods to their patrons. Healthy menus and that variety will help keep people coming back to the stores. Their restaurant equipment is working overtime, most likely 24 hours a day. These guys are the ones to watch with their promotions and other steps to innovation.
