Does starting a food truck business take a different set of skills than creating a brick and mortar business? To open a successful food truck, you might need different restaurant equipment, but the same sort of know-how to really make it triumph over your competition.
In fact, it’s almost like the later part of the season in any reality show. Where you were able to skate by with being pretty good, in the late part of the season you have to be great – and having a food truck makes the difference between good and great.
Food trucks start the adventure in seeing whether diners are really into the concept that you’ve been dreaming about You’re pressured just a little further in that you are very close to those diners – and, where there was somewhere to hide as a restaurant manager, there’s nowhere to hide if you’re banging out the food in a truck grill.
Other skills apply, too. You have to be able to put on a show and catch people’s attention. The marketing arm has to be in full swing when you’re running a food truck, as you’re going to be directly competing with the others who have entered your area. It’s hard, but it’s definitely worth it.
For some, the food truck represents a stop on the way to the restaurant, but these days, the food truck is becoming the target.
