It’s common knowledge that the way that movie theaters make their money is through the concessions rather than the ticket prices. In many cases, the studio is reimbursed for the cost of the movie in the first week or two, but the theaters are able to make money on the concessions in the second and third week. That’s one of the reasons that independent theaters and chains are eager to see great movies come through their doors.
The newer theaters are staring to offer more food options to their patrons. We’ve gone far beyond the popcorn and overpriced candy. We’ve seen nachos, pretzel displays, miniature and full-sized pizza displays, and more. If you want to get out your commercial deep fryer, you can partake of deep-fried Oreos at one of the best drive-ins in the country.
With the way that prices are rising across the board, movie theaters are having to find ways to compete for the entertainment dollars of the people in their area. That means having some of the tastiest food, the best movies, and the most comfortable seats. It’s not about the movies, it’s about the concessions.
So, how is your theater competing for your dollars? Do they have the best pretzels ever made? Are you getting more than you expected with their offerings? Let us know in the comments.
