Reposted from our friends at Toast - who have all your POS needs covered!
We’ve all heard it countless times; a picture's worth a thousand words.
And with limited space for long descriptions on your menu, good restaurant food photography deserves its seat at the table. Food photography can be used for enhancing menus, improving restaurant social media accounts, advertisements, and more!
You might not need to hire a professional photographer to start capturing those mouth-watering menu offerings. Below are a few tips and tricks to photograph your food like a professional.
Tip #1: Use Natural Lighting (And Please, No Flash)
Most restaurants have windows. Most windows have an abundance of natural light. Natural light is one of the most sought after resources for a photographer, especially when it comes to food photography.
More often than not, all you need is a single source of light. Lighting that comes from the back or side usually creates the best illumination of the food while mitigating shadows and highlighting the texture of the ingredients.
On a similar note, never use flash. “Flash photos of food create harsh reflections and glare as well as funny-looking fall-off — your food looks like it's floating in space,” according to Serious Eats.
Keep your food on earth and don't use flash.
Tip #2: Keep it Simple
The most effective food photography is often the simplest: close-up shots of the food itself to show off exactly that - the food itself. Plain backgrounds and tables are favorable over patterns. The less ingredients and congestion on the plate the better. People viewing food photography like to be able to simply identify what the food is. With the focus on the food, the outlying background shouldn’t detract from the ingredients.
Tip #3: Post Photos on Your Social Media Accounts
One of the more recent trends in social media is for people to post pictures of their food. We all love to admire and salivate over the marvelous creations of chefs in restaurants. Those can come from both the consumers or the restaurants themselves.
For social media users to easily scroll through feeds of similar concepts, hashtags are the way to go. Incorporating hashtags is important if you’re trying to grow your follower base with your delicious-looking food photography. According to “A Field Guide to Instagram Food Hashtags” on First We Feast, the following are the most popular food hashtags:
#foodie (47 million images); often paired with #picoftheday
#foodporn (140 million images); often paired with #amazing and #manvsfood
#nom or #nomnom or #nomnomnom (you get the point) (20 million images); a majority of females are using this hashtag, and it is often paired with desserts such as cupcakes and ice cream
Tip #4: Add a Bit of Oil or a Spritz of Water
We know your ingredients are fresh, but that doesn’t always translate perfectly to the camera. To make your salads or vegetables look fresh and zesty, add a splash of oil or spray with water to give them a glean. The oil or water will highlight them in all the right places to show off the freshness.
Tip #5: Incorporate Simple Photography Techniques
Some of the most basic principles of photography come in handy when talking specifically about food photography. Depth of field and rule of thirds are two that come to mind first.
Depth of field refers to the range of distance that is in focus in a photograph. It is a commonly used photography technique because it draws the eyes to focus on the important area of the photograph. This technique can be used when you want to have a small focal point in the picture. For instance, if you’re baking a batch of cupcakes or muffins, this would be perfect.
Rule of thirds is another important concept in food photography. Photos are more appealing when the subject in place not directly in the center of the photograph, but instead in one of the “thirds” of the shot.
The best part about rule of thirds is how simple it is. To start using this technique, simply divide the photograph up into three horizontal and three vertical sections. The subject (or main focus) of the photograph should be place in one of the intersections of divisions, outside of the center.
Your photos will seem much more compelling if you start employing these two food photography concepts.
Tip #6: Mix up the Angle of the Photo
Not all foods are created equal. That’s why some foods look better in certain angles and positions than others.
According to the Digital Photography School, “some dishes look great when you shoot from right in front of the food, and others are best suited when the you are looking down from directly above the table.”
For flat food, try an above shot (like for pizza). Comparatively, burgers look better from the side, so you can see all of the layers of juicy ingredients. Drinks, on the other hand, look good from 45 degree angles.
Tip #7: Make Sure Plates are Clean and Your Background is Neat
This might go without saying, but the cleanliness of the plate goes a long way in food photography. Any slight smudge or stray ingredient can detract from the main focus of the image. That’s why some of the most famous food photographers use tweezers when handling and placing food on a place.
Similarly, plain backgrounds are best used to not distract from the food. The most popular food photography backgrounds are dark backgrounds, light backgrounds, and wood. A neutral background doesn’t have to be completely plain, but it shouldn’t detract from the main subject of the photo.
