True reach-in refrigerators are everywhere, whether you’re going into that tiny little hole-in-the-wall Chinese restaurant for inspiration or you’re wandering around the wide, expansive aisles at Whole Foods, you definitely have the opportunity to see these reliable, efficient beauties wherever you go. One of our favorite Indian grocery stores makes great use of their glass door merchandiser by selling treats directly from the fridge.
Reach-in refrigerators are mobile with sturdy wheels so they maneuver into any configuration that you like. If you want to have a cul de sac of candy in your store, that’s easily created. Or, if you want to have one for each of your specialties, that’s definitely doable as well. There are all types of ladoo which can be displayed in these.
So, maybe you’ve filled your Vollrath pans with samosas? Perhaps you can have a True reach-in refrigerator with glass doors so that you are able to display all of the samosas to your customers. If you’ve got American clientele, you might want to have two pans: Indian hot and then American weak. Sell small containers of chutney directly with the samosas, and you’re all set to go.
Having the True reach-in refrigerator isn’t just good for merchandising. It can be a dynamite asset to have behind the counter as well. You might want to store candies and other delights just out of reach of your customers so they can be tempted.
